Engagement is often seen as the holy grail of online video measurement, but brands shouldn't neglect reach and GRP either, says James Kiernan, senior VP and managing director at ZenithOptimedia, in this interview with Beet.TV.
Bolstered by its work developing formats for online video, VivaKi's The Pool is now working to develop best practices and formats for tablets, said Beth Doyle, Innovations Director at VivaKi during this interview with Beet.TV.
In its work with Microsoft's Bing, media agency MediaVest is partnering with TV networks such as AMC, CW and MTV to create new brand extensions focused on search, video and social, said Jill Griffin, senior VP strategy and innovation director at MediaVest in an interview with Beet.TV.
Engagement around online video consumption, meaning the action of a viewer who interacts with a video ad, is a "high-value task" which drives buying outcome, says Dave Marsey, SVP/Group Media Director at Digitas, in this interview with Beet.TV.
Measuring brand-lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, president of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV.
MONACO – One of the profound impacts of the Arab Spring has been the transformation of the Internet from an entertainment medium to an essential information source, says Rich Riley, SVP/MD of EMEA for Yahoo!
NBC-owned iVillage has steadily grown the frequency and amount of video on its site and plans to expand in 2012 with even more video programs.
MONACO- With premium programming, affiliated content creators and broad distribution across multiple devices, AOL Video chief Ran Harnevo refers to his company as the "next generation television network."
MONACO – Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 14 of the top 15 ad agencies and all of the DSP’s, says Amir Ashkenazi, founder and CEO, in this interview.
MONACO – Fanhattan, a new digital director for video programming, has launched on the iPhone, the company announced today.
YuMe, the online video advertising management company, has raised $12 million in a new venture round, according to a SEC filing document first reported by Venture Beat.
MONACO, Cote d'Azur — Time Inc. will publish all 21 U.S. magazine as Apps in January, says Paul Caine, Chief Revenue Officer of Time Inc., in this interview with Beet.TV.
MONACO, Cote d'Azur — Brian Shin, CEO of Visible Measures, the big Boston-based video analytics firm, says in this interview with Beet.TV that "social video is exploding," up 300 percent year over year, with billions of these clips shared daily.
MONACO – Cote d'Azur – Machinima, the Los Angeles-based video site for video gamers, is a kind of "third wave" of a television network, says CEO Allen DeBevoise in this interview with Beet.TV.
MONACO, Cote d'Azur — While the technology of video ad management has become increasingly sophisticated and there is growing demand for inventory, the success of the emerging media will be determined by the creativity of advertising agencies, says Jason Krebs, Chief Media Officer of Tremor Video.
MONACO, Cote d'Azur — Taboola, the video recommendation engine which surfaces related thumnails in a widget placed on many big publisher sites, has over 60 million monthly unique views, says CEO Adam Singolda in this interview with Beet.TV
MONACO, Cote d'Azur — Ooyala, the big video digital services company, is serving in excess of one billion monthly video streams, says Sean Knapp in this interview with Beet.TV.
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MONACO, Cote d'Azur — While Europe grapples with turmoil and uncertainty, the tech start-up scene is thriving, says Loic Le Meur, who reports that the number of applications from companies wanting to present at the Le Web conference has doubled from 300 to 600 this year.
MONACO — Yahoo! seeks to expand the footprint of its video programming through Apps on connected TV, on tablets and viewing on a new "second screen" companion viewing App, says Rich Riley, EVP and Managing Director at Yahoo! EMEA.