Fora.tv, the San Francisco company which began as a free portal for influential conference videos, has gained traction with a pay model, charging to watch high-level conferences by organizations and publishers, including The Economist, Wired and The New Yorker.

For an update on the company's strategy, which also includes an ad model and a regular subscription, we spoke with Blaise Zerega, CEO.

The company is backed by William Randolph Hearst III and Adobe Ventures.

Andy Plesser