Social media buzz can translate into higher ratings for a TV show, according to a report from NM Incite, a Nielsen/McKinsey company.
The research firm found that for the 18 to 34 age group, a 9% increase in social buzz volume correlates to a 1% increase in TV ratings. This week’s New Media Minute looks at how broadcast and cable networks such as WEtv and Oxygen are turning to social media to boost ratings.
Editor’s Note: Daisy’s New Media Minute is published and sponsored separately from Beet.TV. We are delighted to publish it regularly on our network. AP