LOS ANGELES — The successful Web show Leap Year, which just wrapped the ten-episode series that ran on Hulu, logged nearly 3 million views for the show and is angling for a second season, the show's creator Yuri Baranovsky told Beet.tv during a recent interview.
Baranovsky, the co-founder of digital production shop HLG Films that counts several hit Web shows in its stable, said in addition to the possibility of a second Leap Year season, his company is currently working with the media agency Mindshare to to pitch a new scripted series Love Makers to marketers for brand sponsorship.
HLG Films has worked with several brands on shows, including Hiscox Insurance on Leap Year, 7-Eleven on Road Trip Rally, and Samsung on a series of branded viral videos. "If you want a real budget, I would say a brand is the way to go," Baranovsky said.
He was a panelist at the Beet.TV Leadership Webcast presented by AOL Video and produced at the AOL Studios in Beverly Hills last week. You can watch the full 90-minute Webcast right here.
Posted on 09/30/2011 at 5:27 PM by Daisy Whitney