Shows with loyal viewership have the highest completion rates for viewing pre-roll ads, said Mike Hudack, CEO of blip.tv, while speaking at a Beet.TV Online Video Leadership webcast in New York last month.
As viewers watch more episodes of a show, their tolerance for ads rises. Loyal fans usually have a 100% completion rate for viewing pre-rolls, Hudack said. As a result, blip is considering 5-second bumper spots for new viewers of a show and then increasing the length of ads for repeat viewers. Adap.TV said its data and analytics indicate as well that viewers who watch shows regularly will indeed watch all the ads.
This video is a highlight of the August 23 Beet.TV Online Video Leadership webcast. The entire session can be found here.