Friday, September 16, 2011
comScore Introduces Video Reporting on Audience Duplication
Online audience measurement service comScore has released reporting that lets clients see how video audiences between sites overlap and relate to each other, the research firm told Beet.TV in an interview.
The audience duplication and cross-viewing reports in the Video Metrix service give comScore customers a snapshot into unique video viewers on various sites, as well as the crossover between those viewers and among specific demographics, said comScore product manager Dan Piech.
This could be helpful if an advertiser is placing a buy across three sports sites and wants to know the unduplicated reach of men 18 to 34 across those sites, as an example, Piech said.
Daisy Whitney
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I pressed the button and entered this website I was sure I would broaden my horizons.
violent content and how the YT staff engages and decides what actions to take.
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The moment I pressed the button and entered this website I was sure I would broaden my horizons.
The ideas behind this are so good. There is so much that you can get from this. Keep up the good work.
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In this segment, she explains how YT members help identify violent content and how the