Sunday, August 28, 2011
Nielsen Rolls out GRP Measurement for Online Video
Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP's) across web properties, social networks and around online video.
At the Beet.TV Leadership webcast last week, we spoke with Jon Gibs, SVP Analytics and Insight, Nielsen. He tell us about the value of new product along with trends in viewers of online video vs. television.
Andy Plesser
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Very inspiring, nice to know others are also interested in these things!
I think this is a great news for publishers and producers!
WOW!a new system for publishers and advertisers to measure gross rating point...nielsen is going great! WELL!Nielsen's new hybrid system wins Australian industry measurement contract ... as preferred supplier for their national online audience measurement system. ... Nielsen have started to roll out Video Census, its new video audience measurement tool. ...
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I think this is definitely amazing to get these stats. Nielsen has done such a great job with this. The ratings are so good.