comScore Ranks Adap.tv as Second Biggest Video “Ad Properties” Site

comsScore has just published its video traffic rankings for July and Adap.tv registers as the largest online video ad properties site, behind Hulu and ahead of Tremor Video.

The category combines several kinds of companies, so comparisons may not be accurate but they indicate robust growth for the industry. Hulu is an entertainment site, Tremor Video is a video ad network and Adap.tv is video advertising technology platform.

The comScore reports that Adap.tv drove 670 million ad views in July.

Earlier this year, we spoke with Adap.tv President Toby Gabriner about the opportunities and challenges to the industry around delivering online video advertising. We are republishing the video today.

Adap.tv is the sponsor of tomorrow' Beet.TV Leadship series event. Toby will be a featured speaker. Please check back to see the Webcast beginning at 3:00 p.m. EDT right here.

Andy Plesser

By Andy Plesser on August 22, 2011 @beet_tv

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comScore Ranks Adap.tv as Second Biggest Video “Ad Properties” Site

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