While nearly half of major e-commerce sites have some sort of video on their pages, very few have live video streaming, but that will change, says Stuart Schultz, who just launched a skincare e-commerce site with both live and on-demand clips.
Vimeo, the video sharing site of choice for many independent content creators, has reached 50 million users worldwide up from 30 million a year ago.
Dailymotion, the French-owned online video site, is the fastest growing of the "top" video sites in the U.S. as measured by monthly video streams.
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Scribd, the San Francisco-based document sharing company, has launched an App to read a variety of text files on the Web and on the iPhone, the company announced today.
While most online advertising has been created to encourage consumers to click to a marketer's site, mobile advertising is different and and advertising is increasingly self-contained, providing consumers with microsites, says Catherine Spurway-Hepler, SVP of Strategy at PointRoll, the digital advertising services unit of Gannett.
The Interactive Advertising Bureau, the IAB, will finalize advertising standards for rich mobile media by "early this fall," says Anna Bager, who heads the Mobile Marketing Center of Excellence at the IAB.
Wednesday's semi-final World Cup soccer match between France and USA generated 450,000 unique video views on ESPN3.com, the company said today.
While mobile advertising is a tiny slice of the global advertising pie, "its growth is huge…..and exponential," says Anna Bager who heads the IAB's Mobile Marketing Center of Excellence.
The average Internet user in the U.S. spends 4.5 hours a month on social networks, and research from online video technology provider Brightcove shows that the time spent with social media can improve the engagement with online video for brands and business.