An innovator who in mid-nineties played a central role in development tool ColdFusion and the Flash platform when he was CTO of Macromedia, Jeremy Allaire sees the evolution of digital rich media to a cloud-based environment.
Although many marketers seek the viral hits, it's not easy. Success can come from extraordinary creative like the Old Spice campaign, but most from strategic partnerships, says YouTube's Dana Vetter in this interview with Beet.TV
With tablet sales tracking to hit 24 million this year, brands are trying to crack the code on the best approach to a tablet strategy.
Social media is not a marketing solution but a "profit center" for the BBC's commercial Web sites, says Daniel Heaf, Director of Digital for BBC Worldwide, in this exclusive interview with Beet.TV
BOSTON — Brightcove, the big Boston-based online video platform company, is expanding its services to build and power native Apps for the Apple iOS and Google Android platforms.
Culling information from millions of cable set-top boxes, Simulmedia aims to give broadcasters, cable operators and others the tools to effectively manage billions of dollars in television advertising inventory.
Consumption of live video of the March Madness on the iPad was "amazing," says Turner Sports VP Michael Adamson, marking a milestone for live sports distribution, he tells Beet.TV in this interview.
Tremor Media, the biggest video ad network according to comScore, is launching a reporting and analytics tool for marketers called Video Hub.
Mashery, the San Francisco-based provider of API management services, is finding extensive use of its platform around the new crop of Apps for big publishers including The New York Times, The Guardian Newspaper and USA Today, says Ian Brown, the company's marketing manager.
With Microsoft’s new alliance with Nokia, there is an expectation that the market for Windows Phone 7 will grow substantially, passing the Apple iOS phones by 2015, according to a recent Gatner report.