“TV Everywhere,” the industry moniker for technology enabling cable subscribers to access programming on multiple digital platforms, can be implemented by content creators, says Ooyala’s Bismarck Lepe in this excerpt from the Beet.TV Video Strategy Summit.
While he lauds the efforts for the cable operators, he says that in the fragmented digital video landscape, content creators should establish their own, multi-platform networks.
Last month in our studio, we spoke with Lepe about his company’s Ooyala Everywhere initiative. We have published the video below.
Today, Ooyala announced the introduction of Ooyala Everywhere, a tool that enables publishers to distribute content across multiple devices. Here is the press release.
Here’s the take on today’s news by Ryan Lawler at NewTeeVee.
Disclosure: Ooyala was a sponsor of the conference.
Posted on 04/10/2011 at 9:45 PM by Andy Plesser