At a recent private meeting of Brightcove's top thirty clients, its media clients said that a "vast majority" of their pre-roll advertising are "sold-out," reports Jeffrey Whatcott, Brightcove SVP in this video.
With a sellout, the upside opportunity is for publishers to increase views through social media and search optimization, Whatcott told the Beet.TV Video Journalism Summit earlier this month in Washington.
The big Boston-based online video platform company has many clients including The Washington Post, The New York Times, The Financial Times along with a number of broadcasters and cable networks.
Disclaimer: Brightcove was the sponsor of this event.
Posted on 02/24/2011 at 12:46 PM by Andy Plesser