Online Video Stunner: Completion Rate for Post Rolls Ads is 49 Percent, Freewheel Finds

Online video technology management firm Freewheel has found that the completion rate for watching post-roll video ads is 49 percent, an extraordinarily high number.

This is the latest evidence that Internet TV is going to be chock full of commercials, just like regular TV. Also, this week's New Media Minute includes details on why the Digitalsmiths acquisition of Gotuit could potentially power recommendations for the likes of an Amazon or Netflix.

-Daisy Whitney

Editor's Note: Daisy's New Media Minute is produced and published separately from Beet.TV.  We are delighted to feature it regularly.