Microsoft “Flips the Switch” on Bing/Yahoo Advertising Sales Integration, Readies European Roll-Out

MONACO — Microsoft has finalized the Bing complete integration into Yahoo and now all advertising sales is unified under Microsoft, Carolyn Everson; CVP Global Advertising told Beet.TV in this exclusive video interview.

The implementation was finalized on October 27. Previously Microsoft and Yahoo sold and managed inventory separately.

In the US, she says the combined Bing/Yahoo search integration has 30 percent market share.

Everson says that Bing will roll out in several European markets in 2011, naming the UK; France and Germany.

I interviewed her at the Monaco Media Forum.

Andy Plesser

By Andy Plesser on November 12, 2010 @beet_tv

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Microsoft “Flips the Switch” on Bing/Yahoo Advertising Sales Integration, Readies European Roll-Out

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