DBG, one of the biggest online video ad networks, serves some 125 million unique web visitors with content each month, an increasing number of views are of branded content created in-house for major brands.
DBG has essentially built a network and is programming for that network, in a scheme not unlike the early days of network television in the United States.
For an overview of this strategy and the latest developments, we sat down with CEO and Chairman Chris Young.
Andy Plesser
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MIAMI – The Summer Olympics in Paris will be another sign that the world has moved past the isolation of the pandemic as millions of people travel to France to see the global sporting event. Millions more will watch the games on television as NBC Universal expands coverage among a wide variety of sports on […]
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SAN JUAN, PR – Retailers that sell digital advertising on their own websites are looking to expand these capabilities throughout the open web with what is known as offsite advertising. A key strength is audience targeting based on the purchase histories of their customers. “The expansion of offsite is really delivering on a lot of […]
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