Tuesday, August 03, 2010
Fast-Growing Dailymotion Finds Traction with Interactive Pre-Roll Ads
Dailymotion, the big Paris-based video sharing and entertainment site, has seen traffic in North America grow to 13 million monthly unique users from just 8 million last year.
Monetizing these video views, Dailymotion has been experimenting with interactive pre-roll advertising, using technology from Innovid.
Last week, we interviewed Roland Hamilton who heads up sales in North America for Dailymotion. He says that consumer reaction to this new sort of pre-roll ad unit is "off the charts."
This interview was done at the Kantar Video event in Manhattan. Handling the interview is Jamison Tilsner, who has the title Evangelist at Kantar Video.
Today, Dailymotion announced a number of key executive hires in the U.S.
Andy Plesser
Editor's Note: Beet.TV has no financial arrangement with Kantar Video or Jamison. We are grateful for Jamison's help.
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Netter explains how publishers or ad network managers can quickly integrate these "buttons" into the bottom pre-roll, designating where the visitors goes as the pre-roll is paused.
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