Starz just launched an original series based on the book and contributed original videos, art and music to the iPad edition, which includes the book as well.
It’s a marketing marriage worth noting, because it taps into the storytelling potential of the iPad, which has sold more than 3 million units in just a few months.
Editor’s Note: This post is Daisy’s New Media Minute, which is produced separately from Beet.TV. We are delighted to publish it regularly. AP
Posted on 07/27/2010 at 11:32 AM by Daisy Whitney