Wednesday, June 02, 2010
Madison Avenue Embracing YouTube Branded Channels for Direct Marketing
Rob Davis, who heads the online video practice at adverting giant Ogilvy, says that his agency is working on branded content channels on YouTube.
More than just publishing videos, the branded channels are becoming destinations with some functioning as direct marketing platforms.
We spoke earlier this month at the Streaming Media East conference.
Andy Plesser, Executive Producer
Trackback
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c0d2f53ef013482c914e8970c
Listed below are links to weblogs that reference Madison Avenue Embracing YouTube Branded Channels for Direct Marketing :
Comments
Follow Us
Beet.TV Alerts
Featured on Beet.TV
- Ross Frankel, Synacor
- Erin McPherson, Yahoo!
- Steve Woolf, Blip.tv
- Luc Dumont, Dailymotion
- Jan Van Ottele, Zappo TV
- Brian Fuhrer, Nielsen
- Jeff Meyer, Scripps Networks
- Lila King, CNN Digital
- Justine Ezarik, iJustine
- Rob Barnett, My Damn Channel
- Fine Brothers, Kids React
- Andrew Wallenstein, Variety
- JoAnna Abel, FreeWheel
- Megan Tweed, Razorfish
- Jason Lopatecki, TubeMogul
- Matthew Durgin, LG Electronics
- Kris Alexander, Akamai
- Cat Spurway-Hepler, PointRoll
- Christian Busch, Alloy Digital
- Karen Cahn, AOL
- Scot McLernon, YuMe
- Erin McPherson, Yahoo!
- Amir Ashkinazi, Adap.tv
- Chris Young, DBG
- Jill Druschke, 24/7 Real Media
- Kevin Pollak, Comedian/Actor
- Rachel Hip-Flores, Actress
- Jane Espenson, Writer/Producer
- Scott Cohen, Samsung Consumer Electronics
- Paul Kontonis, The International Academy of Web Television
- Shira Lazar, What's Trending
- Jay Fulcher, Ooyala
- Felicia Day, Actress/producer
- Jon Greenwood, WPP's Media Innovation Group
- Scott Puopolo, Cisco
- Ed Haslam, YuMe
- Mitchell Singer, Sony Pictures
- Oren Harnevo, Eyeview
- Kevin Schaff, Thought Equity
- Matt Durgin, LG Electronics USA
- David Westin, NewsRight
- Tricia Lynch, Verizon
- Jens Loeffler, Adobe
- Ashley Swartz, Digitas
- Andrew Grant, Akamai
- Ross Rubin, NPD Group
- Hans Schroeder, NFL
- Vivian Schiller, NBC News
- Fiona Spruill, The New York Times
- Avner Ronen, Boxee
- Maggie Reardon, CNET.com
- Lauri Kivinen, Finnish Broadcasting Company
- Stuart Saw, Streamworks Interactive
- Jan Steekamp, Irdeto
- Troy Young, SAY Media
- Mo Al Adham, Twitvid
- Jason Krebs, Tremor Video
- Max Haot, Livestream
- James Kiernan, ZenithOptimedia
- Steve Robinson, Panache
- Joe Ambeault, Verizon
- Peyman Nilforoush, NetShelter
- Beth Doyle, VivaKi
- Mark Marvel, MSNBC.com
- Chris Golier, NHL
- Anthony Risicato, Tremor Video
- David J. Moore, 24/7 Real Media
- Jeremy Straight, SpotXchange
- Dan Farber, CBSNews.com
- Shawn Bender, Wall Street Journal Online
- Ann Derry, The New York Times
- Adam Singolda, Taboola
- Oren Nauman, AnyClip
- Anna Bager, IAB
- Roland Hamilton, Dailymotion
- Chris Wagner, NeuLion
- Keith Eadie, TubeMogul
- Ran Harnevo, AOL
- Tobi Bauckhage, Moviepilot
- Thomas Madsen-Mygdal, 23
- Dan Ackerman, CNET
- Adrian Constantin, Interakt Media
- Rhett Ryder, The Filter
- Chase Norlin, AlphaBird
- Riley McDonough, Thomson Reuters
- Emil Rensing, EPIX
- Yasmine El-Mehairy, SuperMama
- Dan Weinstein, The Collective
- Jill Griffin, MediaVest
- Dave Marsey, Digitas
- Sean O'Neal, Vizu
- Rich Riley, Yahoo!
- Amir Ashkenazi, Adap.tv
- Gilles BianRosa, Fanhattan
- Jayant Kadambi, YuMe
- Paul Caine, Time Inc.
- Brian Shin, Visible Measures
- Allen DeBevoise, Machinima
- Sean Knapp, Ooyala
- Sean O'Neal, Vizu Corporation
