SAN FRANCISCO — YuMe, the online video advertising technology company, is using consumer data provided by BlueKai to target online video ad campaigns.

We sat down recently with Grant Ries, chief revenue officer of BlueKai  to talk the power of data.  His company is culling consumer preferences and making them available to ad networks, agencies and marketers. 

Last month BlueKai raised $21 million in funding and YuMe raised raised $25 million

Grant was a participant at the Beet.TV Online Video Roundtable on February 24 in San Francisco.

For an essential read about the value of data, check out last week's Economist cover story.

Andy Plesser, Executive Producer

Disclaimer:  YuMe was a sponsor of the roundtable event.