AUSTIN – Fox TV Studios is using its new digital studio 15 Gigs as
an incubator for new types of content that might also make the leap to the TV,
said  Rachel Webber, director of digital
strategy and development at Fox TV Studios. 

We caught up with her at SXSW in
Austin this month, and she talked about the types of partnerships 15 Gigs is

The company has partnered with the scrappy Web studio
Black20 and also the popular online destination MyDamnChannel, both of which
have performed well online.

The goal is to find the Web stars that can play
well online but also in other venues, she said. It's a model that other
networks and media companies have pursued in the past, but 15 Gigs has the
benefit of hindsight since it's starting down this road later when winners and
losers have begun to emerge.

Daisy Whitney, Senior Producer