TV.com, the big online entertainment television portal owned by CBS, derives revenue from sponsorships and advertising sales but could implement a premium, paid model in the future Anthony Soohoo, SVP at CBS Interactive, told me this week.
Nothing is imminent on a paid offering for TV.com, but technology is making it more feasible, he says in this interview.
CBS has been syndicating and promoting its video properties widely, including a popular channel on YouTube. The company has been marketing CBS entertainment and news content on the video page of Bing and other sites.
I caught up with Soohoo on Monday at the opening night of the AlwaysOn OnMedia, where he was a panelist.
Andy Plesser, Executive Producer.
Posted on 02/03/2010 at 4:30 PM by Andy Plesser