Fox Readies Online Casting Call for Roles in "Glee"

LAS VEGAS -- Producers of Fox's super-popular freshman hit "Glee" will host an open casting call online for a few new roles in the Glee club. The roles are open to both amateurs and professionals.

I sat down with the network's Laurel Bernard, senior VP of marketing, at the recent NATPE show to chat about the viral efforts the network has relied on for "Glee," including the casting call and the original launch strategy. She also discussed best practices that networks in general can use when trying to harness viral marketing across other mediums.

Daisy Whitney, Senior Producer

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Comments

Glee is one of those love it or hate it shows. Personally I fall into the later category.

Posted by: kitchens | Thursday, August 05, 2010 at 04:24 AM

I only had two tiny quibbles. 1. I didn't need to see quite so many shots of Will tearing up over the phone when the kids came through. 2. As happy as I was to see that amazing rendition of "Don't Rain on My Parade," after the way Mercedes killed "And I Am Telling You," what any sensible Glee Club would have done after the girls school version of it would have been to send Mercedes up there and say, "This is how it's done, bitches." She would have blown them out of the water.

Posted by: best 2gb memory stick pro duo | Monday, February 08, 2010 at 01:31 AM

Great.I would like to say lee is one of the best new shows out there. Who can turn away from Sue? She's just too fun to watch. I love the idea of opening up casting online.

Posted by: cheap r4 | Sunday, January 31, 2010 at 11:43 PM