Vizu Raises $6.75 Million in Venture Funding -- Start-up Aims to Prove the Value of Online Video Advertising

Vizu, a San Francisco-based start-up that has developed a means to measure the value of online video advertising, has raised an addition round of $6.8 million in venture funding.

Here at Beet.TV, we believe that the true value of online video advertising is not properly measured by either video views or clickthroughs. Yes, advertising rates are higher than display ads, but the experience is much more immersive. Let's hope these guys can prove it. .

Last year, we interviewed Vizu CEO Dan Beltramo about his company its and mission. We have republished the video today.

Andy Plesser, Executive Producer

Posted on 12/02/2009 at 7:48 AM
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Technorati Tags: online video advertising, Vizu

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Comments

Now we can measure the online Advertising with the help of the Vizu.

Posted by: jant modelleri | Thursday, February 02, 2012 at 07:14 AM

Now we can measure the online Advertising with the help of the Vizu.

Posted by: boat fenders | Thursday, December 03, 2009 at 01:45 AM

I would say for the more common measurements used for online ads don’t make sense. Knowing someone clicked on an ad doesn’t tell you whether it made them more aware or more favorable towards your company or product. Vizu tackles this problem by dividing website visitors into two groups — people who have seen the brand advertising, and people who only see an unrelated ad. It then conducts random, brief surveys of visitors from both groups. If the group that saw your ad seems more favorable towards your brand, you can probably attribute that to the ad....Great post thanks.

Posted by: christmas presents | Wednesday, December 02, 2009 at 11:31 PM