News Alert: YouTube’s Olivia Ma, Others to Speak at Beet.TV Roundtable Today at 4:00 ET

13-03-01-03-46.jpg
By on 12/01/2009 9:00 AM @beet_tv

WASHINGTON, DC — Olivia Ma, news manager at YouTube, will be one of the media luminaries to speak at today's Beet.TV Online Video Roundtable here in Washington, D.C.  See the list below:

Check out the Webcast from 4-6pm ET, right here on Beet.TV or on our Livestream channel.

Olivia will be speaking about a number of topics, including the new YouTube Direct, a white-label solution for publishers to solicit, curate, and publish user generated video.  The Washington Post, NPR, Politico, and the Huffington Post are some of the companies who have recently signed up. 

I interviewed her earlier this year about YouTube News and have republished this clip this morning.

Hope you can tune in later.

Ben de la Cruz, Editor, Documentary Video, The Washington Post
Dan Farber, Editor-in-Chief, CBSNews.com
Brendan Greeley, Multimedia Editor, The Economist
Max Haot, CEO, Livestream
Max Harper, Video Producer/Strategist, IB5k.com
Scott Havens, VP Digital Strategy, The Atlantic Monthly
Keith Jenkins, Supervising Sr. Producer/Multimedia, NPR
Caroline Little, CEO, Guardian News+Media, North America
Olivia Ma, News Manager, YouTube
Miguel Monteverde, GM/VP, Discovery News
Bill Smee, Executive Producer, Slate V
Joe Trippi, Political Strategist
Jeff Whatcott, SVP of Marketing, Brightcove
Mark Whitaker, Washington Bureau Chief, NBC News
Stokes Young, Multimedia Editor, msnbc.com

Recent Videos
image
Buying TV And Video Improves Campaigns: Amnet’s Hobson

LONDON — In the online advertising industry, many professionals expect advertisers to start moving some of their TV ad budgets in to the fast-growing world of online video, where metrics give them more visible insight in to effectiveness. But not everyone sees the trend as an “either-or”. ...

image
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

LONDON — Private-marketplaces, the next generation of programmatic ad-trading platforms, are gaining traction more quickly outside of the United States, as markets work to make up for relatively fewer available ad spots, according to a global video ad tech exec. “A market like Australia is a ...

image
Joining The Dots Is About To Get Hot: Acxiom’s Howe

COLOGNE — So much data, so many new ad tech platforms. Anyone who has seen a lumascape will recognize the confusion that fragmentation wreaks. But there is a way to pull the piece back together, says an ad tech boss. “One of the key buzzwords that we’re going to be hearing about over and ...

image
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy better ads have proved useful in the online display segment. Next up, they are destined to change online video ads. But, in the future, Alex Merwin envisages programmatic underpinning entire cross-media ad ...

Amanda Richman, Starcom 1
Starcom’s Amanda Richman Sees Programmatic Expanding To More Channels

One of the biggest opportunities with programmatic lies in using it as a starting point to bring targeting and data efficiency to all channels, including TV, says Amanda Richman, President, Investment and Activation, Starcom USA in an interview with Beet.TV. “Some see programmatic as real-time ...

image
AOL Grows Programmatic Business Year Over Year, Bob Lord

AOL has seen a boost in programmatic buying from 4% a year ago to nearly 34%, says Bob Lord, Global CEO of AOL Platforms, in an interview with Beet.TV. That growth is driven by two trends — more understanding of the benefits of programmatic buying, and the availability of data management platforms to ...

image
Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook ...

image
Data Gives Agencies Leverage Over Networks: Carat’s Ray

LONDON — The emerging plethora of TV viewer data being pumped out by third-party agencies and new measurement models is giving ad agencies and their clients a leg-up when it comes to negotiating the buying of TV ad spots, says one agency boss. “Because of that data warehouse you’re starting ...

image
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

So-called “programmatic” software platforms, which let advertising buyers and sellers agree terms for ad inventory in real-time and using customer data, will process $21 billion global ad sales in 2014, according to new forecasts from IPG’s Magna Global intelligence unit. That is 52% more ...

image
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

COLOGNE — As media platforms and the processes behind them converge, old definitions of each appear to fall away and become meaningless. That, at least, goes for advertising groups that are getting excited about defining the internet in TV’s likeness. “I think ‘digital media’ maybe a ...

image
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

COLOGNE — Video advertising technology platforms are helping advertisers and agencies on the road to buying online video and television ads in a single process – but don’t expect that process to be widespread in the immediate future. “TV is still very dominant,” agency ad-buying ...

image
Facebook Targets Publishers for Mobile Ad Delivery with LiveRail Acquisition

With its recent acquisition of  LiveRail, an enterprise software company that manages programmatic video ad sales for publishers, Facebook is embracing a big opportunity to service publishers — and, with a particular emphasis on delivering mobile ads, explains Brian Boland, VP for Ads Product ...

loader