Sunday, December 13, 2009

Loomia's Recommendation Engine Boosts Visitor Video Viewing by 24%

SAN JOSE, CA -- Loomia provides recommended links and videos to visitors of big publishing sites for text content as well as links to video.  The company claims its recommendation engine boosts consumption by 24 percent for video publishers. 

The San Francisco-based company's program is integrated into the WSJ.com, Time.com, and other big sites. Last month in San Jose, we caught up with co-founder and CEO David Marks for this update.

The company raised a small additional funding round in September.

Video recommendation to visitors is increasingly important as publishers seek to keep viewers on their site.  We recently reported on Taboola, a pure video recommendation platform that is being used by The New York Times.

Both Loomia and Taboola are partners with Brightcove.

Andy Plesser, Executive Producer

Disclaimer:  Brightcove is a sponsor of Beet.TV and this video was done as part of their sponsorship.

«Previous Post           Main           Next Post»
Trackback

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c0d2f53ef0120a74b097c970b

Listed below are links to weblogs that reference Loomia's Recommendation Engine Boosts Visitor Video Viewing by 24%:

 

Comments

nice and great post thank you for the information about the Engine boosts The company claims its recommendation engine boosts consumption by 24 percent for video publishers..thanks

 

The H1 heading is the most important heading on a web page, both for search engines and for people.

 

I have actually liked reading your articles. You obviously know your material. Your site is very easy to navigate. I have bookmarked it in my favourites and will for sure be returning for more.....

 

I think its very good that the company raised a small additional funding round in 2010...

 

ecommendation systems or recommendation engines form or work from a specific type of information filtering system technique that attempts to recommend information items (films, television, video on demand, music, books, news, images, web pages, etc) that are likely to be of interest to the user

 

I think its very good that the company raised a small additional funding round in September.

 

While the company claims its recommendation engine boosts consumption by 24 percent for video publishers. So, there will be lots of possibilities to earn money online.

 

The Politics section tends to get bigger page views, so to address the imbalance Loomia’s recommendations widgets can drive users from Politics to Finance.

 

Marks told us that a lot of their publishers are “dollar focused” this year, therefore recommendations have become more than just an interesting feature on a website – they can drive more advertising dollars.let me tell you an example, Marks told us that a media website’s Finance section may sell out with ads, but its Politics section may not (fairly common in big media websites). But the Politics section tends to get bigger page views, so to address the imbalance Loomia’s recommendations widgets can drive users from Politics to Finance

 

There’s little risk involved and sites do get more page views.It’s a useful way for site owners to make money without having to rely on disruptive ads that have nothing to do with a visitor.

 

Post a Comment

(Not displayed with comment.)


Beet.TV Alerts
Get Beet.TV by Email

Featured on Beet.TV

Recent Posts
Archive Calendar
February 2012
 
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29

 

 

Archives

» View Archives by Category

» View Archives by Date

 

More Information

Advertise

Custom Services

About Us

Beet.TV in the News

Terms of Use

Contact

Copyright © 2006-2008 Beet Media, LLC. All rights reserved.

Beet.TV is published by Beet
Media LLC