Sunday, November 01, 2009
The Promise of Online Video is Beyond "Television 2.0," Experts Say
Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater.
The opportunity is much more than simply re-purposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative.
These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable.
This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas.
Update: Michael has a big feature up on Ad Age about how big consumer package goods companies are taking to online video.
Andy Plesser, Executive Producer
Trackback
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c0d2f53ef0120a648b055970b
Listed below are links to weblogs that reference The Promise of Online Video is Beyond "Television 2.0," Experts Say:
Comments
Video RSS Feeds
RSS Feeds
Sponsored Video
Video sponsored by: Brightcove
Beet.TV Alerts
Take a Survey
Advertisement
Featured on Beet.TV
- Alisa Bowen, Reuters Media
- Michael Molesky, LiveRail
- Amy Banse, Comcast
- David Wadler, Twistage (Part 2)
- Dan Beltramo, Vizu
- Jason Seiken, PBS
- Charles Tillinghast, MSNBC.com
- Olivia Ma, YouTube
- Sean Knapp, Ooyala
- Maxwell Harper, IB5k.com
- Bob Cowherd and Michael Moser, Vertigo
- Kevin Lynch, Adobe Systems
- Norma Kamali, Fashion Designer
- Jeremy Allaire, Brightcove
- Sam Blackman, Elemental Technologies
- Karen Gilford, Comcast
- Bismarck Lepe, Ooyala
- Meredith Barnett, The Inside Source
- Marty Roberts, thePlatform
- Kevin Towes, Adobe Systems
- Adam Singolda, Taboola
- Scott Brown, Cisco
- Marc Whitten, Microsoft
- Constance White, eBay
- Bill Rusitzky, Adobe
- Dan Rayburn, Streaming Media West
- Laura Goldberg, NFL Online
- Randi Zuckerberg, Facebook
- Tom Wilde, RAMP
- Quincy Smith, CBS Interactive
- Amy Banse, Comcast
- Jim Lanzone, Clicker
- Jeremy Allaire, Brightcove
- Avner Rovner, Boxee
- Hunter Walk, YouTube
- Bobby Tulsiani, Forrester Research (Part 2)
- Brendan Greeley, The Economist
- Bobby Tulsiani, Forrester Research (Part 1)
- David Wadler, Twistage
- Rob Norman, GroupM Interaction
- Charles Tillinghast, MSNBC.com (Part 4)
- Brian Goldfarb, Microsoft
- Jayant Kadambi, YuMe
- Michael Mathieu, YuMe
- Rafat Ali, paidContent.org
- Michael Learmonth, AdvertisingAge
- Rafat Ali, paidContent.org
- Frank Barbieri, Transpera
- John McCarus, Digitas
- Bob Mason, Brightcove
- Rob Norman, GroupM Interaction
- Brian Quinn, The Wall Street Journal
- Robert Davis, OgilvyInteractive
- Lila King, CNN iReport
- Brian Goldfarb, Microsoft
- Charles Tillinghast, MSNBC.com (Part 3)
- KC Estenson, CNN.com
- Charles Tillinghast, MSNBC.com (Part 2)
- Andrew Kippen, Boxee
- Pete Cashmore, Mashable
- Charlie Tillinghast, msnbc.com (Part 1)
- Gannon Hall, Kyte
- Anthony Bontrager, 1Cast
- Beet.TV Online Video Roundtable
- Ben Weinberger, DigitalSmiths
- Alan Murray, The Wall Street Journal
- Will Richmond, VideoNuze
- Brendan Greeley, The Economist
- Liz Gannes, NewTeeVee
- Eric Hippeau, Huffington Post
- Sir Tim Berners-Lee, inventor of the World Wide Web (Part 3)
- Jimmy Pitaro, Yahoo! (Part 2)
- Sir Tim Berners-Lee, inventor of the World Wide Web (Part 2)
- Sir Tim Berners-Lee, inventor of the World Wide Web (Part 1)
- John Piccone, HealthiNation (Part 2)
- Matt Wahl, Cooliris
- Katherine Wu, NBC Universal
- Jimmy Pitaro, Yahoo! (Part 1)
- John Piccone, HealthiNation (Part 1)
- Kevin Lynch, Adobe
- Victoria Brown, BigThink
- Ken Wirt, Cisco
- Judith Curr, Washington Square Press
- Rebecca Paoletti, Yahoo! Inc.
- Tod Sacerdoti, BrightRoll
- Jeremy Allaire, Brightcove
- Martin Nisenholtz,The New York Times Company
- Eric Hippeau, Huffington Post
- Khris Loux, JS-Kit
- Biz Stone and Evan Williams, Twitter
- Wilfred Martis, Intel Corporation
- Benjamin Chen, Mochilla
- Jason Glickman, Temor Media
- Carol Bartz, Yahoo!
- Tim Armstrong, AOL
It is no wonder that TV would be coming as a computer. Nowadays TV and dish are on the top and you can well ascertain with the number of Dish Network Retailer . The business of dish network retailing in top. This shows the value of TV.