Tuesday, November 10, 2009
New York Times: Video Ads for Online News Is Hot: WSJ Getting $50+ for Pre-rolls
While search and display are far bigger categories than online video advertising, the digital advertising sector that is hot right now is online video advertising around premium news content.
The Wall Street Journal's sale of pre-roll advertising for its new show the News Hub is sold out at a rate of $50 per 1,000 views, an extremely high number, Brian Stelter reports in The New York Times.
Brian quotes Brian Quinn, who heads up digital sales for the Wall Street Journal Digital Network. Last month at the Beet.TV Online Video Roundtable at MSNBC.com, I spoke with Quinn about the News Hub, the paper's new live program.
Last month I interviewed Alan Murray, Deputy Managing editor of the Wall Street Journal and head of its online operations, about the New Hub. I have posted that interview below.
(Both interviews on this page were previously published.)
Andy Plesser, Executive Producer
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I read your complete article ,very interesting. I really enjoyed browsing your posts. Keep posting.
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Just use Firefox with the CustomizeGoogle add-on, and you’ll never see a Google ad again. If enough people do it, maybe we can reduce the oversize role of advertising in our society. And, if not, at least you won’t see ads yourself.