NBC Sports Showcases the NFL Online with DVR-Type Control -- Winter Olympics Next

SAN JOSE -- NBC Sports is demonstrating the highly interactive functionality of its online experience with Sunday Football. Much of this functionality will be part of NBC's Winter Olympics online presentation.

At Streaming Media West, we caught Bob Cowherd and Michael Moser of Vertigo, the San Francisco-based Interactive consultancy which has created the online experience for NBC Sports using the Silverlight software platform from Microsoft.

The football viewing experience is quite impressive. Viewers can watch in real time, selecting from various cameras. Viewers can shift to earlier plays, watching slow motion in a DVR-like experience.

The NFL provides just the Sunday Football game free online. Tonight (11/29) at 8 p.m. ET, try to catch the Steelers vs. the Ravens. The stream is only available during the game. (Just in the U.S.)

Earlier this month, we spoke with the NFL's Laura Goldberg about the the league's digital strategy. Last month we spoke with Microsoft's Brian Goldfarb about Silverlight.

Andy Plesser, Executive Producer

Technorati Tags: Microsoft, NBC Sports, Silverlight, Sunday Night Football

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Posted by: Online Sports | Wednesday, January 13, 2010 at 06:10 AM

Totally cool article! I agree. And could someone PLEASE tell the NBC to cut down the commentator's army to ONE only?! They were actually sitting there with FOUR PEOPLE and commented all through the programms!(like the men's) Respect for Dick Button, but I do not thnk that former skater ever jumped more than double, the most, is at all! But how he is ripping those people apart is no fun to watch and hear. It is also no fun to watch the contest, trying to listen to the interpretation of music, when ALL of these guys are talking it down and dead! I don't know who had such a hidious idea, but it does not work! PLEASE shut the F*** up when someone is trying to perform! I am jelling at my TV - at the reporters to make them silent - at least for the minutes the skaters "talk" with their program and performance! And I still prefer the skaters "talk"!

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