Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.

That’s the advice of Gary Vaynerchuk, the multi-million dollar
businessman, uber-popular video star, and now New York Times bestselling
. In his latest book “Crush It,” Gary evangelizes his philosophy
on how to build your own brand equity. But how can you “crush it” when
you work for a TV network, advertising agency or media firm?

I caught up with Gary at a recent book event and asked him that question for the New Media Minute. He shared his thoughts on how employees
can get executive buy-in to the “crush it” philosophy.

Daisy Whitney

Editor’s Note:  Daisy’s New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP