Executives and employees alike at digital startups, media agencies, and television networks should still build their personal brands.
That’s the advice of Gary Vaynerchuk, the multi-million dollar
businessman, uber-popular video star, and now New York Times bestselling
author. In his latest book “Crush It,” Gary evangelizes his philosophy
on how to build your own brand equity. But how can you “crush it” when
you work for a TV network, advertising agency or media firm?
I caught up with Gary at a recent book event and asked him that question for the New Media Minute. He shared his thoughts on how employees
can get executive buy-in to the “crush it” philosophy.
Editor’s Note: Daisy’s New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP