Live Streaming Stickam Has 4.5 Million Users

By on 07/27/2009 1:20 AM @daisywhitney

HOLLYWOOD, Calif — While the convenience factor of watch-when-you-want has made Web video popular, live events are also luring big audiences on the Web, Stickam's Program Director Andy Wombwell told Beet.TV at the NATPE LA TV Fest earlier this month.

To be sure, the live streaming of Michael Jackson's funeral in early July and President Barack Obama's swearing-in in January demonstrated the power of the Internet to amass big audiences, but nichier live events are popular too, such as concerts and podcasts, Wombwell said. "The appeal of live is the immediacy. You become part of the show in a way you can't be if you're watching it later," he said. "We get a big bang with the live original airing."

Stickam.com regularly live-streams podcasts from tech guru Leo Laporte's This Week in Technology network (Daisy Whitney's podcast This Week in Media is live streamed on TWIT every Monday) as well as music concerts. Stickam also allows for on-demand viewing later on.

The site launched in 2005 and has grown from 1 million users in 2006 to 4.5 million users today, Wombwell said.

Business models range from ad-supported to pay-per-view. For instance, Wynnona Judd recently live streamed a concert on Stickam for paying members of her fan club.

Daisy Whitney, Senior Producer

Video Transcript

Andy Wombwell:  Well, I think the real appeal with live is just the immediacy, and especially because it's interactive, you know, we have the chat room, the person who's hosting the show, if it's Wynonna Judd or Leo Laporte, whoever it is, they're seeing in real time what you're saying and responding to it. So you become a part of the show, you know, in a way that you can't be if you're watching it recorded later. You know, our content is archived and you can watch the playback, but we definitely get that big bang with the live, original airing of it.

Well, I mean everybody's going live. We have live-streams from a lot of radio stations, more and more podcasters–people from the podcast world are going live. We have people streaming live from the sets of TV shows and movies, you know, primarily promotionally. We've had bands on the site doing fan chats, also streaming live from the recording studio, giving fans a glimpse into the whole recording process. And from a promotional standpoint, just getting the word out about their record or their movie or TV show way in advance of the release–get the buzz started online.

Stickam started in 2005. We took about a year to get to a million users; we're now at 4.5 million, so it's really growing exponentially. Stickam started as a social network and entertainment came later, but now we kind of operate on both fields. We are still a thriving live social network, a site where people can come and meet friends, but we also have this more premium content and professionally produced content that we feature.

Jeff Brooks:  And obviously everything comes down to making money (Andy: right), and so how are people using live to make money?

Andy Wombwell:  Well, a few different ways. I mean, there's obviously advertising, product placement, sponsorship, I mean, the live stream does give you the ability to interact with your audience and actually hold up a product and talk about it and engage. You know, Leo Laporte, for example, has had great success with that, just building in those kind of live spots into his show. We also have a pay-per-view model called Pay-Per-Live where people can do ticketed events and charge, keep it a little more exclusive. Wynonna Judd did an event with us recently that was only for paying members of her fan club.

Recent Videos
image
Video Is The Web’s Third Age: AOL’s Martinez

CHICAGO — AOL sees video as spurring the next web age, but eventual manifestations of that will depend very much on consumption context, says an exec from the company. “The third wave of quantum innovation in the web is going to be driven by sight, sound and motion,” AOL video sales head ...

image
‘Addressable TV Will Take Off In 2015′: SMG’s Scheppach

CHICAGO — In 2014, TV began learning the targeting tricks that digital media have deployed for years. In 2015, those techniques will kick in to high gear, says one ad agency exec. “(In) 2014, I see a marketplace that has essentially gone from zero to $300 million of spend,” according ...

image
McDonald’s Puts Video At ‘Core’ Of Digital Focus

CHICAGO — After being named by advertising peers the most creative marketer at this year’s Cannes Lions, McDonald’s is ready to bolster the part video plays in its digital efforts. “We’ve been the definition of  a mass marketer,” the group’s digital brand engagement ...

image
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

CHICAGO — The collection of new-wave automated ad targeting and trading techniques known as “programmatic” may have initially been seen as helping advertisers drive down inventory costs – but that is no longer the sole way ad buyers see it. “This is not a CPM crunch where ...

image
AOL Tops comScore Rankings of Video Advertising Properties

In comScore’s monthly ranking of video advertising properties, AOL reached the top spot for the time. It  ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in October. BrightRoll Platform came in second with 52.3 percent reach, followed by LiveRail with 52.1 ...

image
Direct-To-Consumer Video Offerings Slated to Grow, thePlatform’s Roberts

Expect a rash of direct-to-consumer over-the-top offerings from networks and broadcasters in the next year or so, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. “Networks and broadcasters need to establish a direct relationship with the audience,” he says, and ...

image
Tribune Picks Taboola For TV Sites’ Content Marketing: Report

Big media companies are increasingly keen on locking in long-term native advertising commitments, if the latest of two big announcements this week is anything to go by. Tribune Media’s broadcast subsidiary Tribune Broadcasting, whose TV stations include KTLA of Los Angeles and WGN-TV of Chicago, is ...

image
Mediaocean Extends Digital Video Ads With Videology

Mediaocean, which currently helps ad buyers plan, execute and analyze advertising on TV using software, is about to get greater traction in the online video world, through a partnership with Videology. The integration will make online video ad inventory amassed by Videology buyable by Mediaocean‘s ...

image
TV Everywhere Authentication Rates Improving, Marty Roberts of thePlatform

In-home, improved authentication protocols can dramatically improve the consumer experience for TV Everywhere, says Marty Roberts, co-CEO of thePlatform in an interview with Beet.TV. In some cases, log-in failure rates are north of 40% and that’s too high to be sustainable. However, when multichannel ...

image
Video Ad Customization Platform Eyeview Raises $15 Million in New Venture Round

Eyeview, the New York-based company that provides marketers with the technology to personalize digital video ads to specific consumers, has raised an additional $15 million, the company announced on Monday. More on the raise and other developments reported here on Re/code by Peter Kafka. Last month, we spoke ...

image
AOL Presents iJustine In Chicago: the Beet Video Summit w/ McDonald’s,Target, Digitas, Havas and...

iJustine, a pioneering  innovator  in the Web originals space will headlining a two hour video summit on the emerging medium of digital video. Also participating will be  brand marketers  from McDonald’s and Target and media agency execs from Digitas, Havas and Starcom MediaVest Justine will speak ...

image
Digital Means ‘World Of Opportunity’: DigitasLBi’s Shlachter

NAPA, CA — As much as it poses challenges, the ongoing explosion in digital media is also opening up a wealth of new opportunities for marketers to reach consumers, says DigitasLBi North America’s chief investment officer Adam Shlachter. “The numbers are there now – if you look at ...

loader