Live Streaming Stickam Has 4.5 Million Users

By on 07/27/2009 1:20 AM @daisywhitney

HOLLYWOOD, Calif — While the convenience factor of watch-when-you-want has made Web video popular, live events are also luring big audiences on the Web, Stickam's Program Director Andy Wombwell told Beet.TV at the NATPE LA TV Fest earlier this month.

To be sure, the live streaming of Michael Jackson's funeral in early July and President Barack Obama's swearing-in in January demonstrated the power of the Internet to amass big audiences, but nichier live events are popular too, such as concerts and podcasts, Wombwell said. "The appeal of live is the immediacy. You become part of the show in a way you can't be if you're watching it later," he said. "We get a big bang with the live original airing."

Stickam.com regularly live-streams podcasts from tech guru Leo Laporte's This Week in Technology network (Daisy Whitney's podcast This Week in Media is live streamed on TWIT every Monday) as well as music concerts. Stickam also allows for on-demand viewing later on.

The site launched in 2005 and has grown from 1 million users in 2006 to 4.5 million users today, Wombwell said.

Business models range from ad-supported to pay-per-view. For instance, Wynnona Judd recently live streamed a concert on Stickam for paying members of her fan club.

Daisy Whitney, Senior Producer

Video Transcript

Andy Wombwell:  Well, I think the real appeal with live is just the immediacy, and especially because it's interactive, you know, we have the chat room, the person who's hosting the show, if it's Wynonna Judd or Leo Laporte, whoever it is, they're seeing in real time what you're saying and responding to it. So you become a part of the show, you know, in a way that you can't be if you're watching it recorded later. You know, our content is archived and you can watch the playback, but we definitely get that big bang with the live, original airing of it.

Well, I mean everybody's going live. We have live-streams from a lot of radio stations, more and more podcasters–people from the podcast world are going live. We have people streaming live from the sets of TV shows and movies, you know, primarily promotionally. We've had bands on the site doing fan chats, also streaming live from the recording studio, giving fans a glimpse into the whole recording process. And from a promotional standpoint, just getting the word out about their record or their movie or TV show way in advance of the release–get the buzz started online.

Stickam started in 2005. We took about a year to get to a million users; we're now at 4.5 million, so it's really growing exponentially. Stickam started as a social network and entertainment came later, but now we kind of operate on both fields. We are still a thriving live social network, a site where people can come and meet friends, but we also have this more premium content and professionally produced content that we feature.

Jeff Brooks:  And obviously everything comes down to making money (Andy: right), and so how are people using live to make money?

Andy Wombwell:  Well, a few different ways. I mean, there's obviously advertising, product placement, sponsorship, I mean, the live stream does give you the ability to interact with your audience and actually hold up a product and talk about it and engage. You know, Leo Laporte, for example, has had great success with that, just building in those kind of live spots into his show. We also have a pay-per-view model called Pay-Per-Live where people can do ticketed events and charge, keep it a little more exclusive. Wynonna Judd did an event with us recently that was only for paying members of her fan club.

Recent Videos
image
The Viral Video Is Not a Business Model

While the viral video hit can be golden for brands, it can’t be done consistently and it’s “not a sustainable business model” says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher ...

image
TubeMogul Crushes Wall Street with 64% Rise on First Day of Trading

Whether the dramatic increase of the company’s stock price on its initial day of trading, which closed at 11.50, up $4.50 or 64%, can be sustained or not, time will tell.  For TubeMogul co-founder and CEO Brett Wilson, he is focused on “building a big, transformative company,” he told ...

image
Native Video Advertising on Mobile Devices Powers Growth for Jun Group

The dramatic rise of mobile, opt-in video advertising has helped fuel revenue growth for the New York-based adtech firm Jun Group by 120% in 2013 and the company is on pace for that kind of growth this year as well, says CEO Mitchell Reichgut  in this interview with Beet.TV. In the last few years, Jun ...

image
Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability ...

image
Comcast Serves up 13 Million Video Streams of World Cup: “TV Everywhere is Ready for its Close-up”

Comcast has provided  13 million video streams of World Cup matches to subscribers watching via digital devices.   That’s up  55% over the number of streams for the Soichi games, the cable giant says. The enormity of the digital consumption represents something of a watershed moment for “TV ...

image
Sling Rolls Out New Box With Added Mobile Features

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1″ and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing ...

image
Digital Targeting Enables Consumer Choice in Storytelling, MediaCom’s Savic

CANNES, France — In a digital world, where transparency is the name of the game, brands can’t hide anymore. What works and doesn’t work is apparent every day, says Sasha Savic, CEO of MediaCom USA, during an interview with Beet.TV at Cannes. “We used to love our ideas. Now, it ...

image
Britain’s Mail Online, Growing Fast in U.S……and Making Waves

The British tabloid the Daily Mail, known as Mail Online,  has become the biggest English language newspaper destination site in the world.  It is growing quickly in the U.S., with a 30 percent  increase over last year, and monthly unique visitors up to 36,4 million, according to comScore.   That growth ...

image
Video Conference Platform ‘Vidyo’ Raises $20 in New Round

Vidyo, the live video platform solution that powers Google Hangouts and a number of other enterprise-level implementations. has raised an E round of $20 million, the company announced today.   Last year we sat down with VP Ray Glynn about the company and the opportunities to implement live streaming across ...

image
Web Originals from Netflix, AOL, Crackle Get Emmy Nods

Netflix, AOL and Crackle were among the digital-first video producers to get recognized with a slew of Emmy nominations which were announced yesterday.   Netflix received several nominations for its big budgeted series.    In the category of Outstanding Short-Form, Nonfiction Program, Crackle’s ...

image
DMEXCO Expects 30,000 Attendees for Giant Digital Media Expo in Cologne

It may not have the sunshine and parties of Cannes Lions, or the glittery nightlife of CES, but DMEXCO (digital media expo) in Cologne is where business gets done for the digital media industry, says Christian Muche, co-founder of the giant two-day conference in September which will attract  a ...

image
Mobile Ratings Next for Nielsen

The TV ratings giant is prepping to add mobile ratings to its product mix. The goal for Nielsen? To weave mobile into TV ratings in time for the fall season, said Steve Hasker, President of Nielsen Global Products, in an interview with Beet.TV this spring. The addition of mobile to the TV ratings set can ...

loader