October was a record breaking month for video views on CNN.com and other sites. CNN had 134 million videos streamed by 8.3 million unique visitors, according to the latest numbers released by Nielsen Online. Yahoo! registered the most uniques with 9.9 million, but had only 61 million views. msnbc.com beat CNN in uniques with 9.5 million, but had a few less videos streamed. See the full numbers below.
CNN’s video streams were up 179 percent over last October. A CNN spokeswoman told Beet.TV that this was the most video streamed in one month. We assume the growth in traffic is largely attributable to the presidential election. We would anticipate a drop-off after Election Day. TechCrunch reported yesterday that traffic to the Huffington Post dropped dramatically after Election Day. Update: An AllThingsD report by Peter Kafka attributes a drop off in traffic to Hulu as post election, post-SNL Sarah Palin streaming.
On Election Day, I visited the New York newsroom of CNN where I interviewed Susan Grant, Exec VP of CNN News Service. She shares the extraordinary streaming numbers that day. I’ve republished the interview tonight.
— Andy Plesser, Executive Producer