CNN.com Had Record Video Streams in October, Nielsen Online

13-03-01-04-53.jpg
By on 12/11/2008 11:03 PM @beet_tv

October was a record breaking month for video views on CNN.com and other sites.  CNN had 134 million videos streamed by 8.3 million unique visitors, according to the latest numbers released by Nielsen Online.  Yahoo! registered the most uniques with 9.9 million, but had only 61 million views.  msnbc.com beat CNN in uniques with 9.5 million, but had a few less videos streamed.  See the full numbers below. 

CNN’s video streams were up 179 percent over last October.  A CNN spokeswoman told Beet.TV that this was the most video streamed in one month. We assume the growth in traffic is largely attributable to the presidential election.  We would anticipate a drop-off after Election Day.  TechCrunch reported yesterday that traffic to the Huffington Post dropped dramatically after Election Day.  Update: An AllThingsD report by Peter Kafka attributes a drop off in traffic to Hulu as post election, post-SNL Sarah Palin streaming.

On Election Day, I visited the New York newsroom of CNN where I interviewed Susan Grant, Exec VP of CNN News Service.  She shares the extraordinary streaming numbers that day.  I’ve republished the interview tonight.

Andy Plesser, Executive Producer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Nielsen Online, VideoCensus
U.S., Home and Work
Period: October 2008
Top
  10 Current Event & Global News Sites Ranked by Total Streams for October
  2008
Site Total Streams (000) Unique Viewers (000)
CNN Digital
  Network
133,643 8,263
MSNBC Digital
  Network
120,264 9,539
Yahoo! News 60,748 9,877
ABCNEWS
  Digital Network
19,314 3,058
AOL News 12,556 3,871
WorldNow 11,083 2,554
Fox News
  Digital Network
10,709 2,141
CBS News
  Digital Network
4,420 888
Fox
  Television Stations
3,390 1,100
BBC 3,120 925
Includes
  progressive downloads and excludes video advertising.
Recent Videos
image
Unduplicated Reach is End Game in Programmatic

VIEQUES, PR — Much progress has been made in programmatic advertising, but more work needs to be done to fully deliver “unduplicated reach” in this new arena, says Tim Castree, Managing Director at Videology, in a conversation with Ashley J. Swartz, CEO & Founder at Furious Corp., for ...

image
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

VIEQUES, PR — The rush to quantify whether online ads are actually being seen by users has given rise to “viewability” metrics. But these are a baseline, not even a metric that should be top of mine, says one ad-tech exec. “The key thing is, it’s not a KPI,” Integral Ad ...

image
Time Inc. Buys Viant w/ MySpace other AdTech Properties

Viant, a holding company of several adtech units including Specific Media and Vindico, and the owner of MySpace, has been acquired by Time Inc, the company announced today.  Terms have not been announced. At CES in January, we spoke with CEO Tim Vandorhook about the company and the continuing value of ...

image
The World Won’t Be 100% Programmatic: Target’s Reiter

VIEQUES, PR — It’s one of the few brands to operate its own private programmatic ad exchange. But that doesn’t mean US supermarket giant Target agrees with predictions, from some quarters, that all media will be sold on this automated basis. Target operates its own Bullseye Exchange, a ...

image
Genesis Evolves In-Article Video Ads For Page Context

VIEQUES, PR — A short, 200-word news article doesn’t necessarily deserve a 45-second pre-roll video ad. That’s a recipe for user frustration. And that’s also why Genesis Media, an ad-tech firm delivering auto-playing video ads on to text pages, is refining its service to account for ...

Joe Kowan, GroupM 2
Programmatic 2.0 Is Here: Group M’s Kowan

VIEQUES, PR — So-called programmatic techniques for trading online ads burst on the scene quickly, and is now forecast to make up 72% of total digital display ad spend by 2017, according to eMarketer. Group M’s North America programmatic buying president Joe Kowan says that rush wasn’t ...

Dave Dugan, Facebook
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile platforms. Last Q4, that was 80%. That’s testament to the changes Facebook is having to make to ensure it continues connecting with audiences. But the same goes for advertisers who use the network, ...

image
OpenX By The Numbers: Profit Up 3x In Two Years

Eight years after launching as an ad-tech platform for publishers, OpenX is growing its business at a tear. “Our net revenue (was) $140m in 2015, which is up 40% year-on-year,” OpenX CEO Tim Cadogan tells Beet.TV in this video interview. “(In) 2014 and 2015, we doubled the size of the ...

image
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee

PALM SPRING — Look out; there’s a new piece of ad-tech lingo on the block. So-called “header bidding” has emerged as “one of the primary drivers of growth in programmatic for publishers over the last year”, according to OpenX monetization VP Qasim Saifee. So what is it? ...

image
Nielsen Onboarding TAM As Measurement Wars Heat Up

PALM SPRINGS – After comScore’s merger with Rentrak to combine multi-platform media measurement, it’s over to you, Nielsen. Ad agency Group M chairman Irwin Gotlieb last year told Beet.TV media measurement is broken because measurers are using the wrong yardstick in the multi-screen era. ...

image
Deloitte Gets In To TV Tech Tools Game: Ledger

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the ...

image
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck

When programmatic ad trading entered the marketplace in the form of real-time buying from open online ad networks, many publishers feared it would devalue their inventory. But, slowly, publishers have begun to exert controls to keep pricing higher than that. Now rates could rise higher again, one exec ...

loader