CNN.com Had Record Video Streams in October, Nielsen Online

13-03-01-04-53.jpg
By on 12/11/2008 11:03 PM @beet_tv

October was a record breaking month for video views on CNN.com and other sites.  CNN had 134 million videos streamed by 8.3 million unique visitors, according to the latest numbers released by Nielsen Online.  Yahoo! registered the most uniques with 9.9 million, but had only 61 million views.  msnbc.com beat CNN in uniques with 9.5 million, but had a few less videos streamed.  See the full numbers below. 

CNN’s video streams were up 179 percent over last October.  A CNN spokeswoman told Beet.TV that this was the most video streamed in one month. We assume the growth in traffic is largely attributable to the presidential election.  We would anticipate a drop-off after Election Day.  TechCrunch reported yesterday that traffic to the Huffington Post dropped dramatically after Election Day.  Update: An AllThingsD report by Peter Kafka attributes a drop off in traffic to Hulu as post election, post-SNL Sarah Palin streaming.

On Election Day, I visited the New York newsroom of CNN where I interviewed Susan Grant, Exec VP of CNN News Service.  She shares the extraordinary streaming numbers that day.  I’ve republished the interview tonight.

Andy Plesser, Executive Producer

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Source: Nielsen Online, VideoCensus
U.S., Home and Work
Period: October 2008
Top
  10 Current Event & Global News Sites Ranked by Total Streams for October
  2008
Site Total Streams (000) Unique Viewers (000)
CNN Digital
  Network
133,643 8,263
MSNBC Digital
  Network
120,264 9,539
Yahoo! News 60,748 9,877
ABCNEWS
  Digital Network
19,314 3,058
AOL News 12,556 3,871
WorldNow 11,083 2,554
Fox News
  Digital Network
10,709 2,141
CBS News
  Digital Network
4,420 888
Fox
  Television Stations
3,390 1,100
BBC 3,120 925
Includes
  progressive downloads and excludes video advertising.
Recent Videos
image
Video Is For Everyone: Kaltura’s Tsur

In a big year for video technology vendor Kaltura, the company acquired Tvinci, an outfit that helps content owners create over-the-top TV experiences. But more customers than just TV companies want to use video nowadays. “Visual experiences are becoming part of our lives, transforming the way we ...

image
First-Party Data Helps Meredith With Video Content Strategy

First-party data is critical to deliver video content to the right audiences, says Laura Rowley, VP of Video Production and Product for the Meredith National Media Group, a media and marketing company serving women, in an interview with Beet.TV. Meredith has grown its video viewership in the last year to 30 ...

David Moore, Xaxis recut
The Next Big Thing at WPP Digital: “Creative Optimization”

In 2015, WPP’s large portfolio of digital agencies, tech providers and content companies, which are fully or partly owned by WPP,  will be organized into a “complete” offering that can “compete with any company in the world,” says David J. Moore, President of WPP Digital and ...

image
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

The social TV app formerly known as “Zeebox” has ambitions to offer advertisers new experiences, after rebranding to “Beamly” earlier this year. First launched in 2011, Zeebox helped viewers learn and talk about shows during live broadcast. But it expanded to VOD and a greater female ...

image
Second Screens Yield Vital Data for TV Networks

The next hurdle for second screen marketing lies in measuring consumer sentiment towards a TV show, says Alan Wolk, Chairman of Second Screen Society, in an interview with Beet.TV. That can be done by tapping into the treasure trove of data available via mobile phones that consumers use to interact with a ...

image
Addressable Tools Will Drive Programmatic TV, Videology’s Scott Ferber

Programmatic TV will be driven first by addressable tools, says Scott Ferber, Chairman and CEO of video advertising technology platform Videology, in an interview with Beet.TV. “The first step where programmatic and addressable will converge in the TV space is on the data side…understanding who ...

image
AOL Sees Growth in Programmatic TV with 58 Ad Campaigns Up

While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget.  AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV We sat down ...

image
Out-Stream Gives Slate 10x Video Ad Boost

CHICAGO — Webzine Slate may be producing some video of its own nowadays but, as a text specialist, the outlet may never make enough to satisfy booming advertiser demand for video ad inventory. That’s why the publisher is using InRead, an ad format from vendor Teads which allows sites to inject ...

image
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale

CHICAGO — A couple of months after US news publisher Gannett finalized its purchase of the remainder of Cars.com, the autos classified site is revving up to combine data points and its new owner’s heft to sell ads. “There’s a lot of data … our advertisers would love to have the ability ...

image
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeting and decisioning” vendor from another, imagine how people from outside the digital video industry must feel. LUMA partners CEO Terence Kawaja says 2015 will see ongoing video tech momentum after the ...

image
Nielsen-Adobe Deal on Track for 2015 Digital Ratings

As consumer interest in watching authenticated TV rises, the ad business will look for better ways to measure video across screens, says Jeremy Helfand, VP Adobe Primetime at Adobe, in this interview with Beet.TV. About 10% of all authenticated TV content is viewed through an OTT device, underscoring the ...

image
WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this ...

loader