Jeff Jarvis: Big Media Companies Need to Reinvent Online Video

Big media companies need to stop imitating traditional television formats in online video, according to BuzzMachine's Jeff Jarvis. There's no reason to do stand-ups and b-roll when the Internet provides the opportunity to reinvent the entire format, he says.

"I think in four years from now we'll see utterly different video online," he told Andy in an interview at the TimeWarner Politics 08 Summit yesterday.

He also discusses the impact of YouTube on the blogosphere on political processes.

--Kelsey Blodget, Associate Producer