Two thirds of the videos on MySpace are viewed on user profiles and are discovered primarily through social referral, MySpaceTV Director of Content and Marketing said during the Beet.TV Online Video Roundtable today. The MySpaceTV toolset makes video a part of the social media experience, he explained to Andy in an interview yesterday evening at a dinner hosted by Beet.
Users can have their own video channels and share a video with their entire friend bases with a single click. "[T]he user interface is very relevant into the actual story," he says.
In the segment, Cussen also discusses MySpace’s three kinds of video offerings: user-generated content, licensed content, and original series produced with third parties like Sorority Forever.
—Kelsey Blodget, Associate Producer