Google's Search Evangelst Adam Lasnik: Focus on Text

MOUNTAINVIEW, CA -- While the recently announced collaboration between Google, Yahoo! and Adobe to search and index Flash files (not Flash video) could yield better results, the project is in the very early stages.  For effective search optimization, Webmasters have to think text, says Adam Lasnik, Search Evanglist at Google.

For video publishers, the takeaway here is to use descriptive text around videos.  Here at Beet.TV, we optimize search of our videos by putting clips on a blog platform with the sort of annotation you are reading now.  It works.

We use TypePad and all of our text goes immediately into Google.  As Adam says, it's all about the text.

We caught up with Adam at the Googleplex last month.

-- Andy Plesser, Executive Producer