Google Set to “Ramp Up” Video on Google News

By on 03/28/2008 6:29 PM @beet_tv

Google News, which indexes thousands of text news sources and  images, will "ramp up" video  on the site, according Josh Cohen, business project manager at Google News in this interview with Beet.TV.

The program was launched last year and is set to expand.

It works as follows via YouTube:  A small group of video producers picked by YouTube, including Associated Press, Reuters, Hearst Television Stations, have created their own YouTube channels.  It are these YouTube clips which surface on Google News.

The AP has greatly accelerated uploads to YouTube, as we reported recently.  Reuters is producing YouTube clips which surface on the finance pages of Google News.

Surely many more video news producers, large and small, will be invited to join.

There is an important message here for video producers:  If you want to get visibility on Google News, better get cracking on your YouTube channel.

– Andy Plesser

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