Thursday, October 25, 2007

The New York Times Company Debuts “Moveable Type”

Nope, it’s not the corporate blogging software we’re talking about here, but the new permanent art installation in the lobby of the newspaper’s new Renzo Piano-designed headquarters building on Eighth Avenue and 41st Street.

Artist Ben Rubin and UCLA professor/statistician Mark Hansen have created a multi-media installation of 560 small screens, mounted on two walls, which display information culled from the newspaper’s archives and live feeds. Information is parsed and displayed by algorithms created by the artists.

The duo’s last collaboration as the Listening Post, which debuted at the Whitney in 2002 and has been traveling, most recently at the San Jose Museum of Art.

The new work by Rubin and Hansen is reported in today’s New York Times.

Above is the segment that David and I did with the artists. This is one of a series of videos we have been creating for The New York Times Company about the new building.

If you’re in the neighborhood, stop by and see “Moveable Type.” No ticket needed.

You can grab the embed code of this video right here.

-- Andy Plesser

 

 

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Comments

Hi,
I had heard that Sacks—who identifies himself as the industry’s biggest curmudgeon—is actually optimistic about the future. “I think this is a great opportunity for creativity. It’s truly the democratization of knowledge. It’s what Gutenberg accomplished when he invented the moveable type and the printing press: People could afford to read. It’s the same concept, but a hundred times more powerful.”

 

Talk about too little too late - running ads on the front page won't save the P&Ls of major newspapers - including the New York Times. People want news on the web, on their phones and are increasingly unwilling to wait on delayed news from a newspaper. Unless the New York Times Company changes its strategy fast, it will soon follow Tribune Company into bankruptcy.

 

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