Nicholas Butterworth has launched a pioneering special-interest broadband programming and distribution company in Diversion Media and its Tavelisitic and SnowVision channels. He’s broken quite a lot of ground in his former job as head of MTV’s interactive operations.
Nicholas shares his views on how independent content companies can succeed with advertising and the careful integration of sponsor messages into the programming.
– Andy Plesser
Posted on 07/29/2007 at 10:27 PM by Andy Plesser