New York Times to Publish First User-Generated Videos with “How We Met” Wedding Announcements

By on 02/21/2007 1:37 PM @beet_tv

View a transcript of this interview

The New York Times, which has been producing original videos for the past three years, has taken the bold step of inviting its readers to submit videos for publication on the paper’s site.   This will mark the first time The Times has published user-generated video.

The first videos will be of engaged couples in a series titled "How We Met."  Beginning this week, the couples will be offered the opportunity to upload a three minute video using a simple tool on the Weddings and Celebrations page. 

They will be asked to submit the video clip along with their wedding announcement and photo. Here are the guidelines.

Not all the wedding announcements submitted to The Times are used.  The Times will only post videos of announcements which are accepted for print publication.

For about a year, The Times has been publishing video segments of engaged couples in series called Vows.  The clips, there are 48 of them,  appear on on the Sunday Styles section. These are produced by The Times in-house production team.  (We enjoyed seeing a clip of a friend, Bobbi Rebell, a television news reporter with Reuters here in Manhattan — belated congrats Bobbi and Neil!).

This morning, I interviewed Nicholas Ascheim, Director of Entertainment, Video & Audio Products at The New York Times.  Nick sees this wedding program as an important first step for the paper in embracing user generated content — which could expand to different sections and beats.

Andy Plesser

, ,

Recent Videos
image
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

Programmatic video ad platform BrightRoll is integrating its systems with Google’s DoubleClick Ad Exchange, enabling buying of video ads on Google’s YouTube via “programmatic” methods from the BrightRoll end. “The DoubleClick bid manager has been a buyer on our marketplace for ...

image
Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others

LAS VEGAS — Can Dolby do for eyes what it’s done for ears? The San Francisco-based firm is best known for its audio developments, but recently unveiled Dolby Vision, its system for encoding pictures with more colors, brightness and more dynamic range than the current TV grading standard. ...

image
Viacom’s Spina Wants Unified Social Data Measurements

A single currency for measuring the impact of social interactions with brands would help eliminate confusion in the marketplace, says Viacom Media Networks’ integrated marketing EVP. “There’s a collection of third-party data reporters in addition to first party,” Dario Spina tells ...

image
Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

LAS VEGAS – America’s patchwork TV provider landscape means linear’s move to data-driven digital ad trading is not happening as quickly as in some other parts of the world, says video ad tech vendor Videology. “We’re very complex (in the US), there’s a lot of people ...

image
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads

LONDON — More advertisers may soon buy synchronized video ads on multiple digital screens to continue reaching TV viewers distracted by secondary devices. Group M’s data and audience unit Xaxis has already operated the scheme, dubbed Xaxis Sync, in the Netherlands, buying social mobile ads ...

image
Buying Video Traffic Is Not A Four-Letter Word: Taboola’s Silberstein

Publishers and brands spend a lot of money trying to draw audiences from other sites and services, whether through social awareness-raising or through marketing efforts. But what audiences do on your site depends very much on where they came from, says an exec from a content discovery engine. ...

image
A Revolutionary Apple TV? Don’t Expect too Much, IDC Analyst Greg Ireland

LAS VEGAS – Over the past four  years,  speculation has been rampant about the entrance of a new Apple hardware/software solution that will revolutionize the IPTV and gaming businesses. But it’s not going to happen, cautions industry analyst Greg Ireland, Research Manager at IDC, the this ...

image
Ericsson Taps Elemental Technologies for “Virtualized Encoder”

LAS VEGAS  –   As part of Ericsson’s expansion into cloud-based video encoding with its “Virtualized Encoder Solution,” it has tapped Portland, Oregon-based Elemental Technologies, the companies announced at the NAB Show. We sat down with Ericsson’s Giles Wilson, Head of TV ...

image
Qualcomm is Shipping MPEG Dash Enabled Chips on All Android Devices

LAS VEGAS –  Semiconductor manufacturer Qualcomm is now shipping all Android devices with MPEG Dash implementations — and some phone manufacturers (OEM’s) are enabling the new video streaming standard, says Aytac Biber, Video Technology Product Manager, in this interview with Beet.TV Aytac ...

image
Ooyala Taps Microsoft Azure for Cloud Solutions

LAS VEGAS – Ooyala, the digital video services company, which has been expanding its offering as a “TV Everywhere” platform for big broadcasters including Univision, has entered an agreement with Microsoft for its Azure, cloud-based platform, explains Jonathan Wilner, VP for Products, in ...

image
Microsoft Unveils Skype TX, a Studio-Grade Solution for Broadcasters

LAS VEGAS – As television, digital, radio and even live events come together, Skype has found a place in the middle of that convergence, connecting people worldwide via live television and digital, says Angie Hill, general manager of consumer marketing at Skype, in this interview with Beet.TV at the 2014 ...

image
UGC-Based Broadcast is #1 New Syndicated Show in U.S.

LAS VEGAS – The manpower and resources behind local news have shrunk but the time frames have not, leading to a lot of repetition in news programs, says Phil Alvidrez, executive in charge of production for RightThisMinute, a TV show that publishes online video content – and tells the story behind it – ...

loader