Flickr Co-Founder Stewart Butterfield on the Basics of “Participatory Media” – It’s not About the Photos – It’s About the People

By on 08/10/2006 6:12 PM @

We caught up with Flickr co-founder Stewart Butterfield in Manhattan last week. He was in town to announce the winners in Flickr’s photo contest ‘The Blink of an Eye’.

Stewart and his wife and co-founder Caterina Fake sold the company to Yahoo! last year. The were featured on the cover of Newsweek not too long ago.

Far from living a celebrity high life, Stewart is deeply involved with the success of the photo sharing site, working days and some sleepless nights too.

He confides with Beet.TV’s Kate Lyon that he is so consumed with Flickr that he sometime he has trouble sleeping and keeps a notepad by his bedside to jot down notes on all sorts of issues like scalability, spam and copyright abuse. (aack!)

He told Kate that the key to success in participatory media (a term he prefers over consumer generated content) is the people, not the photos or medium. The photos are just the “locus” for people bringing people together. You can’t have one without the other, and when you put it that way, calling it participatory media does make a lot of sense.

And, please rest well Stewart, we think you deserve it!

— Andy Plesser with Kate Lyon

Caterina_fake_125_1

Here’s Flickr co-founder Caterina Fake

GOOGLEPLEX UPDATE: VIDEO NOW FEATURED ON HOME PAGE

Looks like Google Video is ready for "prime time" as the channel has been put on the navigation bar of the Google home page.  Here’s an update published last  night on the official Google blog.

, ,

Recent Videos
image
We Are “Short Step” to Full Automation of Advertising Transactions, PHD’s Cooper

CANNES – The  rate of change in the automation of advertising buying and selling and the industry will reach full automation in short order, say Mike Cooper, Worldwide CEO of Omnicom’s PHD media agency unit.   In the interview he also comments on the unprecedented number of media agencies in ...

image
“Xaxis Sync” Reached Short List at Cannes Lions: Caspar Schlickum Explains Why it Matters

CANNES – Powering real-time advertising buying is determined  by a number of signals, including data on which commercials are being aired at a particular time. Xaxis, the automated media buying unit of GroupM, launched a product last year called Xaxis Sync. It  synchronizes TV ads and serves related ...

image
Programmatic Will Transform Outdoor Advertising: VivaKi’s Hopwood

CANNES — Programmatic buying is still almost entirely associated with digital media, but the time might not be far off when creative is routinely served in real time on outdoor advertising displays. That’s what Danny Hopwood, VivaKi’s VP-solutions and platform operations for EMEA, envisions. He ...

image
Dispatch from Cannes: “This was the year of Snapchat,” Mindshare’s Johnston

CANNES – Every year at the Cannes Festival  there is a new player that captures the attention of media world.  “This was the year of Snapchat,” says Norm Johnston, Global Chief Digital Officer of Mindshare, in this interview with Beet.TV He says that Snapchat has proven its value to ...

image
Addressable TV Advertising is Here, Finally, says AT&T’s AdWorks Dunsche

CANNES – No longer pie-in-the sky, the long-anticipated technology enabling brands to deliver TV ads  to specific households is finally becoming a reality for cable and satellite operators including AT&T, says Maria Mandel Dunsche VP of Marketing for AT&T AdWorks, in this interview with ...

image
AdTech Firms Need to Adhere to Attribution Standards, GroupM’s Tilds

CANNES — Agencies like Group M are requiring that technology partners adhere to baseline standards when it comes to the measurement area of attribution modeling, says Cary Tilds, Chief Innovation Officer at Group M, in this interview with Beet.TV. “The one single thing I see in new technology ...

image
Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned ...

image
Mondelēz’s Bough Wants To Build Bigger, Better, Faster “Unicorns”

CANNES — Brands buying ads that drive traffic to wholesale retailers will push ecommerce to new heights, according to the marketing chief of Oreo and Toblerone company Mondelēz International. Bonin Bough reckons a coming fusion of media buying and ecommerce opportunities will fuel massive business ...

image
SMG Adds Video and Native Distribution to Content@Scale Program

CHICAGO — SMG is expanding the content platform it launched early last year to encompass video and native distribution channels. Designed to help SMG clients with their content marketing efforts, Content@Scale gives quick access to licensed content produced by more than 36 publishers and 135 content ...

image
On Daily Mail’s TV Show, ‘The Site Is The Star': Steinberg

CANNES — Almost exactly a year after the president and chief operating officer of BuzzFeed was named to lead MailOnline’s US expansion as the online paper’s north America CEO, now Jon Steinberg is already enjoying getting a toehold in to the TV business. At Cannes Lions, DailyMail.com (as ...

image
Daily Mail, Dr. Phil Consummate Story Sharing With TV Show Marriage

CANNES — Late 2015 and early 2016 already look like shaping up to be the time when the biggest online media brands try breaking in to the old medium of TV. AOL already hopes to gain distribution for its new HuffPo Show weekly satirical show, and BuzzFeed is known to be considering its options. Now ...

image
Shane Smith on Vice, Brands, Pinterest & Video For Millennials

CANNES — How should a financial giant market to young adults in the digital age? By giving it to them straight. That’s according to Vice Media CEO Shane Smith, whose publishing company us helping Bank Of America do just that. At Cannes Lions, the bank announced the launch of The Business Of Life, ...

loader