According to Paul, the value of a blog authored by a senior exec is problematic; an exec at a high level with a blog is going to have to adhere to some of the basic tenets of blogging – namely that they should have something to say beyond touting their companies assets or regurgitating press releases, and they need to be prepared to offer a response to their readers, clients, and target audience. These are two of the hallmarks of the blogosphere – personal content/something to say and a dialogue, and any company that wants to use the blogosphere as a platform for their company via an employee-authored company blog, needs to keep that in mind. It’s respecting the rules of the game.
(Tuck School of Business at Dartmouth is a client of Plesser Holland, publisher of Beet.TV).
Posted on 04/09/2006 at 5:19 PM by Beet.TV